I have always been intrigued by the story of two salesmen of a shoe making company. One of them was sent to a part of Africa to do market evaluation for starting operations. He came back to report that while the population was large and people had decent money, the culture of wearing good shoes had not set in and hence the idea should be junked. The company was not satisfied. Hence it sent another salesman. He saw the exact same scenes but delivered a report which said ‘amazing business potential, set up immediately. Also connect with a garment making …